Milan Design Week 2025
MDW2025
Bloom Glow was presented during Milan Design Week 2025 at Isola Design District.
Situated within a context of emerging designers and experimental practices, the work was not conceived as a conventional lighting object, but as a material exploration of how light can be contained, transformed, and released through soft structures.
Rather than illuminating a space, it proposes a more intimate gesture — holding light, as one would hold something alive.
During the exhibition, Bloom Glow was featured in a social media post by ELLE, where the piece appeared as part of a broader visual narrative of the event.
This moment extended the work beyond the physical exhibition space, allowing it to circulate within a different kind of visibility — one shaped by image, framing, and collective attention.
At the same time, the piece attracted the interest of an international group of designers, who specifically requested to experience it in person. The encounter became a conversation around material behavior, perception, and the emotional potential of light.
Bloom Glow originated from an accidental observation.
While dining, a thin sheet of napkin was placed into a water cup. Part of it was submerged, while the rest remained outside, unfolding naturally. The form resembled a sea anemone — suspended between containment and release.
This moment became the starting point.
The work develops from this simple gesture into a material system composed entirely of bio-plastic. By adjusting the composition, two contrasting states were achieved within the same material language:
– a soft, flexible yellow membrane
– a rigid, shell-like blue structure
The yellow membrane wraps around an LED strip, gathering light within its folds before partially escaping outward. The blue base, thermoformed into a vessel-like structure, acts as a container — both physically supporting and conceptually holding the light.
When illuminated, the overlapping of yellow and blue produces a shifting green tone, creating a subtle chromatic transformation. Light is no longer static, but something that appears to flow, blend, and breathe within the object.
At its core, Bloom Glow explores the idea of containing light as matter.
The object behaves like a vessel, but what it holds is not liquid — it is luminosity.
Light is gathered, compressed, and softly released, as if it were a living substance. The boundary between inside and outside becomes unstable: part of the form is held, while another part escapes and expands into space.
This dual condition — containment and dispersal — reflects a state of becoming, where structure and softness coexist.
Held in the hand, the work shifts scale and meaning.
It no longer reads as an object placed in space, but as something closer to the body — almost like carrying a fragile organism. The gesture emphasizes its intimacy, reinforcing the idea that light here is not a tool, but a presence.
Bloom Glow exists between object, material experiment, and perceptual experience.
It is less about what light does, and more about how light can be felt, contained, and allowed to emerge.
The following video captures the subtle movement of the piece — where light, material, and form continuously negotiate their boundaries.